We're changing up our look - the same AXE you know, with a slick, bold pack change. Its features include a new, intuitive twist top, sophisticated graphics and a 'lift and tilt' feature giving the can a unique opening mechanism.
This bold change comes as part of our mission, to inspire guys to find their magic and feel confident in who they are. That's how AXE wants guys to feel when they're out taking on life.
Carve your own path. Life is too short to fit the mould - let's break it!
Find your magic and look out for the new pack, in-stores now.