25 Apr, 2017

AXE Brings You Black Coffee

AXE, the world's number 1 deodorant and fragrance brand and internationally award-winning DJ Black Coffee, are proud to announce an historic partnership to find and showcase Africa's top house music talent on an international stage - Ibiza.

AXE has proudly celebrated local and international hip-hop with two successful AXECESS Jozi events, featuring the best local hip-hop acts, as well as hosting international rappers in South Africa. This year they're upping the stakes - Axe is not bringing international artists to South Africa, they're taking Africa's top up-and-coming artists to the world with AXECESS IBIZA.

"AXE believes a man is at his best and most attractive when he finds his magic - that special thing that makes him unique. AXE believes in owning your thing. Black Coffee is an artist who has definitely found his magic - a proudly African beat that is dominating the world stage. But for Black Coffee it's not all about personal success. He's on a mission to share local talent with the rest of the world. He is the perfect partner for AXE on our first pan-African campaign where we show the world what Africa has to offer." said Ryan Fauconier, Brand Manager for AXE South Africa.

All aspiring DJ's need to do to enter is upload their mix track to from 7 May 2017, and share how they have found their magic. A team of judges including Black Coffee will evaluate the tracks, and narrow down the entries.

5 DJ finalists, hand-picked by Black Coffee will compete head-to-head at a send-off party in August, with the winner claiming a slot to perform with other African winners and Black Coffee at a historic all-Africa event at in September.

AXE is also giving super-fans the chance to win a VIP all-expenses-paid trip to AXECESS Ibiza. All they have to do is buy any AXE product, dial the USSD and follow the string. 5 finalists will be selected to attend the send-off party, with a draw on the night deciding the lucky winner that will be joining Black Coffee and the DJs in Ibiza.

Be sure to follow AXE on social to find out how you stand the chance to win this epic VIP experience.

Don't forget to check back on the 7th May to get your mixes in.

You definitely don't want to miss out! 

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