The much-revered British marque unveiled the DBX concept at the 85th Geneva International Motor Show earlier this year, in a bid to defy conventional thinking about the luxury grand touring segment.
This is also Aston's first expedition in the Sports Utility arena, which is quite different from the sports cars the brand is known for. But just as Porsche did when it launched the Cayenne, Aston knows that in order to sell more cars, especially in the emerging Russian, Brazilian and Chinese markets, it needs to offer something more practical.
However, unlike the big Porsche, Aston has opted to join the luxury SUV paddock with an entirely new level of thinking. Where Porsche has taken an approach of 'bigger is better', Aston has taken a stance of 'Intelligence, elegance and beauty'.
The DBX Concept showcases an all-electric, all-wheel drive drivetrain along with a major evolution of the marque's renowned design language, combining traditional Aston Martin beauty with elegant form and function.
Embracing the very latest engineering techniques and theories, the DBX Concept has no engine compartment thanks to electric, inboard-of-wheel motors powered by lithium sulphur cells. It's not unlike the Nissan Leaf in its function.
However, unlike Nissan's Leaf, Aston has spared no expense in the design stakes. The DBX Concept truly is a thing of beauty – as all Aston's should be.
The DBX's roof is also notably lower than other SUVbut still has a high seating position that people look for in a SUV. Although the Concept is presented as a 3 door, the production is likely to have 5-doors, offering the 3-door option – think Range Rover Evoque - but in this instance, Aston is looking to highlight 'sport' over 'utility'.
On the Inside, Aston has deliberately opted for non-automotive standard materials to generate a uniquely opulent, cocooning ambience. The extensive application of velvet-like Nubuck leather contrasts with the concept's hard, hi-tech equipment, moving the DBX's interior into an entirely new space.
From the outside, the DBX Concept's features more of the same. The DBX Concept is finished in a truly unique paint finish, dubbed Black Pearl Chromium. This has been specially created to mimic the look of a genuine black pearl, comprising of micro-fine layers of chrome to deliver a level of reflectivity that cannot be obtained through ordinary paint finishes.
For now, the DBX Concept is still very much a project, but if the fans of Aston have anything to do with it – we can expect to see DBX on showroom floors as early as 2020.
*Image - Netcarshow.com*